I'm just a travel nerd with an iPhone—always itching to explore new places and fascinated by art and culture. Currently, I'm the brains behind social strategy for brand partnerships at Studio Obscura, Atlas Obscura's branded content studio. My background spans social media, entertainment, the arts, and experiential production, all feeding into my passion for crafting digital and IRL experiences that explore the stories behind the world’s hidden wonders. Through a blend of creative storytelling and distribution strategy, I create branded content that turns every campaign into a thrilling journey of discovery, consistently surpassing client expectations. And you better believe I'm dedicated to delivering excellence, producing tailored content and social amplification tactics that shine a light on the countless extraordinary places, cultures, and people around the world. ↓
인사 Hello from Seoul!
Let's collaborate and take your brand or destination's social media presence to new heights. With my expertise, I've spearheaded social content creation and strategy for million dollar branded content campaigns with brand giants like Delta, American Express, and Starbucks, as well as major tourism boards for destinations, like Visit California, Travel Texas, Visit Florida, and Destination DC.
By implementing and scaling paid social media strategies centered on audience insights, I've crafted tailored media plans that not only drive revenue, but enhance audience engagement.
My focus on destination marketing and travel content means I excel in crafting captivating guides, itineraries, stories, and short-form video content for brands in the tourism, hospitality, and commerce industries. My favorite campaigns involve showcasing unique, lesser-known places and shining a light on local businesses, traditions, architecture, food, and culture.
Let's chat and discuss how we can work together to create content that resonates with your audience and elevate your brand's social presence.
I work with some of the best in the business →
.png)
