Embark on a journey through three distinctive neighborhoods of Los Angeles, exploring their hidden wonders and discovering the captivating stories of local businesses and their owners.
Elevate DoorDash's brand presence by spotlighting lesser-known locales in Los Angeles, emphasizing safety and curiosity during the pandemic, while fostering community engagement through tailored content and strategic distribution.
Collaborating closely with DoorDash, we crafted a multifaceted campaign strategy centered around a custom hub, feature articles, and captivating hidden histories videos, complemented by targeted social and display ad units.
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The collaboration achieved an impressive 23 million impressions, leveraging captivating storytelling and immersive visuals inspired by L.A.'s neighborhoods. Facebook posts alone garnered 5.2 million impressions and over 85,000 engagements, surpassing travel industry averages.
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With 555,000 engagements and 133,000 page views, the campaign deeply engaged audiences, driving 417,000 video views and 30,000 clicks to DoorDash.
